Marketing Director – Northamptonshire £65-70k + Performance Related Bonus + Pension

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Position Overview

Cadman Capital Group is an alternative asset investment company which is set up to sell investments to high net worth individuals, family offices and institutional investors. The business focuses on 4 sectors: Real Estate, Sustainable Businesses, Food & Beverage and Lifestyle companies.

The Group co-invests / operates many of the investments and owns a portfolio of SMEs. The Group has an aggressive acquisition program and intends to buy companies which suit the ambition of the M&A team.

The company operates in the UK, USA, British Virgin Islands, Puerto Rico and Canada with the majority of the operations run from the UK, liaising with the BVI investment manager and Group Chairman.

The Marketing Director is a newly created role to head-up a high-performing central marketing function.  Marketing is a pivotal part of the Group and the Director will be expected to contribute to the strategic direction of the Group and individual companies through market analysis, planning and execution, the development of marketing strategy for the companies within the Group and contributing actively as an accountable member of the Strategic Management Board.

The ideal candidate will have strong leadership qualities and interpersonal skills, they will motivate the existing marketing team to deliver high quality input and initiative, based on analysis of the broader market, recent industry developments and their own experience, to our growing business.

Reporting to the Chairman, the successful candidate will need to have a proven track record in devising and delivering complex, multi-faceted marketing strategies which contribute to the business vision and mission, delivering commercial advantage and maximising revenue potential.

Key Responsibilities

Key member of the Group Strategic Management Board, influencing and contributing to all elements of business growth and management and supporting the delivery of the Group 5-year plan.

Overall responsibility for the marketing and communications functions including the existing members of that team, providing leadership and developing a Group marketing strategy to grow the Investment manager, fund businesses and the individual operating companies

Collaborating with and guiding our key service providers in PR, WebHosting, Design and Advertising.  Day to day oversight of websites, social media, published material, creative input, design and internal communications.

Providing internal and external reports and data to promote business activity and achieve Group objectives.  Monitoring, reporting and modifying marketing activity to maximise results.

Support of sales functions through creative contribution, media management and production of sales related materials.

Essential Skills

Proven track record working as a Marketing Director at board level, devising and delivering complex, multi-faceted marketing strategies which contribute to the business vision and mission, delivering commercial advantage and maximising revenue potential.

Track record in working for a growing company and adhering to a business plan / budget, with ability to demonstrate how strategies impacted results and delivered objectives.

Able to provide creative input, blue-sky solutions and react to different scenarios.  Evidence of how previous campaigns they were responsible for, were devised, developed and implemented and the results achieved.

Strategic thinking, willingness to progress with autonomy and ability to problem solve.  A broad range of skills and experience across various marketing and communication channels.

Commercially astute and able to communicate with team members in both operational, sales and support functions.  Can-do attitude, able to demonstrate a willingness to deal with detail and solve day-to-day matters.

The ideal candidate will be prepared to work at a detailed hands-on level but also be an ambitious performance driven professional prepared to push the business to the next level.

If you feel that you have the relevant experience and share our client’s passion and energy for driving a diverse range of businesses in order to achieve their true potential then in the first instance apply via our retained recruiter; Kieron Madden at Woodlands Recruitment Solutions either by sending your CV to km@woodlandsrecruitment.co.uk or should you wish to have an initial conversation please call Kieron on 07787 408844.